Your cart

Your cart is empty

Don't know where to start? Check out our


attainable luxury without sacrificing quality

We want your jewels to last! Here is how to care for your BEADS | by tara jewelry.

The longevity of your jewelry will depend on several factors: 

1. CHEMICAL CONTACT: Please avoid exposing jewelry to chemicals such as fragrances, lotions, skin care, hairspray, harsh/medicated soaps and shampoos, sunscreen, chlorine, or any items containing SULFUR. Chemicals react with the base metal and may cause your jewelry to tarnish or lose its luster. Please remove jewels if you believe they may be exposed to these chemicals. This goes for all types of metals!

The natural oils from the skin, as well as skin pH serve as factors that affect the appearance of your jewelry. If you notice your jewelry appearing dull, clean your pieces under warm water and mild soap, once weekly. Pat dry, but do not rub. Please avoid using abrasive fabrics such as towels or clothes to dry your jewelry. A microfiber cloth is gentle and effective. Once a month, you may use a gold-polishing cloth to maintain the luster of your pieces or if you notice any areas looking dull or darkening.

It is imperative to properly store your jewels. Again, this goes for all types of metal! While it is appealing to display your shiny pieces in plain view, oxygen in the air may promote premature oxidation and tarnishing of the metals. It is recommended to store your pieces in a jewelry box, or in our vegan suede jewelry pouch that comes with your order. Please keep out of areas of prolonged moisture, such as in bathrooms.


Gold filled metal consists of a thick layer of solid gold bonded (using heat and pressure, not painted), to a base, commonly jeweler's brass. Due to this pressure bonding, gold fill metal is second to best after solid gold, if properly cared for, can withstand the forces. The US industry standard for gold fill metal requires the metal to 5% gold by weight, or 1/20 of the metal's weight in solid gold. 

Gold filled jewelry is extremely durable, yet cost efficient-making it a highly desirable metal to create with. Gold filled jewelry is typically water resistant, but not 100% tarnish resistant.

We utilize high quality gold vermeil, essentially meaning a thick layer of 14k gold is plated over a 925 Sterling Silver base. The industry standard requires that gold vermeil pieces be 3 microns of gold plating. Be careful, not all gold vermeil is created equal! We ensure our pieces contain 3 microns of plating so they last.
A key characteristic of gold vermeil jewelry, compared to gold plated jewelry, is that it is hypoallergenic to the sterling silver base metal. However, gold vermeil pieces are not 100% water resistant- the gold plating may wear away over time, but if properly cared for, may last several years. It is therefore key to remove these pieces prior to exposure to water or any chemicals from above. Please follow the same chemical contact, residue, and storage guidelines listed above.

Gold plated jewelry consists of a thin layer of solid gold plated over a base metal such as brass or nickel. Our gold plated jewelry is coated in a thick poly coat to ensure shine and extra protection that typical gold plated jewelry does not possess. Nevertheless, it is recommended to remove all plated jewelry prior to exposure to water or chemicals, as your jewels may tarnish or oxidize. Please follow the same chemical contact, residue, and storage guidelines listed above.


behind the brand

Woman owned + operated

From a younge age, I've passionately believed that jewelry holds stories, sparks conversations, and commemorates loved ones + memories.

Founded on the principles that heirloom-quality jewelry should transcend seasons and trends, crafted by a company that values transparency and community, BEADS | by Tara jewelry was born in 2019. Since our inception, we have operated with a commitment to community and sustainability. Competitive pricing and fair employee wages are key pillars of our brand, in addition to ensuring our pieces are thoughtfully crafted.

As a multi-faceted modern woman, we understand that your active lifestyle requires jewelry that can keep up. Only the best materials on the market are utilized in our designs, to ensure our jewelry elevates your self-expression and confidence, without the designer mark-ups.

I hope your pieces serve purpose, instill joy, and serve as a reminder to honor yourself each and every day. Thank you for supporting this woman-led brand, and allowing us to pay it forward to the rest of our community.

xx, Tara

To me, jewelry has always been a size-inclusive outlet for expressing my personal style. I hope anyone who wears BBT feels the same sense of confidence that I feel when accessorizing with a piece of jewelry."

– Founder + CEO, Tara