BEADS | by tara is a woman-owned + operated jewelry line based in San Francisco, California.

Owner + designer Tara's love for creating custom jewelry pieces for herself and friends dates all the way back to trendy feather earrings. She was always known by friends to be covered in jewelry. The increased confidence and sense of self-expression from wearing jewelry, coupled with the frustration of tossing out tarnished, costume jewelry naturally led Tara to create her own line. What began as a means to save money towards nursing school tuition quickly pivoted to becoming a dream career.


BEADS | by tara emphasizes the phrase, "Designed to Layer, Made to Last." Affordable, accessible, and quality jewelry is our driving force. Tara found herself highly allergic to cheap metals, so she naturally became the tester of her own line. All BEADS | by tara designs utilize high quality metals, such as Gold Fill, Vermeil, and Sterling Silver components. Each new design is thoughtfully crafted and worn for months prior to release to ensure pieces are hypoallergenic and maintain their luster after months of constant wear.

Whether you opt for minimal and dainty pieces or choose to layer on the accessories, we are here to help you find the perfect jewels that will last you for years to come. Thank you endlessly for supporting our brand, especially during these difficult times.